Examples of assignments/projects that Owen Charlebois has undertaken include:
- Cross platform, cross media measurement, single source panels (TV + computer + mobile)
- Evaluation of alternative TV meters, desktop (computer) meters, mobile device meters
- Launch of TV ratings service covering linear, VOD, OTT, mobile, digital viewing
- Reengineer a currency print measurement service fully integrating offline and digital readership measurement
- Update method for valuing advertising (PSAs) donated by radio industry
- Methodological/technology audit support of broadcast measurement service
- Assistance navigating requirements of MRC audit and accreditation process
- Ad effectiveness research for digital media (brand lift, sales lift)
- Incremental reach and frequency of digital advertising campaign vs. TV, print
- Brand equity/pricing research for a television broadcaster
- Advertising effectiveness study for a digital out-of-home company
- Training on more effective communication of research results and implications
- Strategic planning initiative for a media measurement organization
- Seasonality effects on brand awareness/purchase intent for a retailer
- Ratings analysis/support for two radio broadcasters
- Measurement science/R&D project to evaluate an alternative ratings service methodology
- Leadership of an industry ad effectiveness research program
- New product development initiatives leveraging online panel research
- Determining drivers of radio station programming success