Examples of assignments/projects that Owen Charlebois has undertaken include:

  • Cross platform, cross media measurement, single source panels (TV + computer + mobile)
  • Evaluation of alternative TV meters, desktop (computer) meters, mobile device meters
  • Launch of TV ratings service covering linear, VOD, OTT, mobile, digital viewing
  • Reengineer a currency print measurement service fully integrating offline and digital readership measurement
  • Update method for valuing advertising (PSAs) donated by radio industry
  • Assistance navigating requirements of MRC audit and accreditation process
  • Ad effectiveness research for digital media (brand lift, sales lift)
  • Incremental reach and frequency of digital advertising campaign vs. TV, print
  • Brand equity/pricing research for a television broadcaster
  • Advertising effectiveness study for a digital out-of-home company
  • Training on more effective communication of research results and implications
  • Strategic planning initiative for a media measurement organization
  • Seasonality effects on brand awareness/purchase intent for a retailer
  • Ratings analysis/support for two radio broadcasters
  • Measurement science/R&D project to evaluate an alternative ratings service methodology
  • Leadership of an industry ad effectiveness research program
  • New product development initiatives leveraging online panel research
  • Determining drivers of radio station programming success